Purple Oil Treatment

What it is

Moroccanoil Purple Oil Treatment is a tone-correcting hair treatment oil specifically formulated for blonde, highlighted, and gray hair strands. This lightweight oil instantly neutralizes brassy and orange tones while providing moisture, strength, and shine.

Hair type

Ideal for blonde, highlighted, and gray hair prone to brassiness.

Hair texture

Suitable for all hair textures, from fine to coarse.

Hair concerns

Tailored for those seeking to eliminate brassiness and maintain vibrant, cool-toned hair color while providing hydration and nourishment.

Key benefits

• Neutralizes brassiness for cooler, more neutral blonde or gray hues.
• Lightweight formula enriched with argan oil and linseed extract.
• Premium alcohol-free formula that helps hair look and feel healthier.
• Moisturizes and conditions hair, boosting natural shine levels and reducing frizz.
• Strengthens hair, improves elasticity, and enhances manageability.

Ingredients

• Argania Spinosa (Argan) Kernel Oil: Provides moisture and conditioning to the hair and scalp, boosting shine levels, protecting against damage, reducing frizz, and improving elasticity.
• Linum Usitatissimum (Linseed) Seed Extract: Moisturizes and strengthens hair while boosting shine levels and protecting against environmental aggressors.

How to use it

Apply a small amount of Moroccanoil Purple Oil Treatment throughout damp or dry hair. Style as usual. Use 2–3 times a week or as needed. For enhanced toning, use with Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner. Apply to damp hair as the foundation for all hairstyling. Apply to dry hair to help smooth frizz.

Consumer Perception

In a consumer perception study conducted after one week of use:

• 95% said the product reduces brassiness.
• 95% said the product helps maintain blonde tones between salon appointments.